Daniel Guttentag
          Tourism and Hospitality Research

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Please find below a summary of the findings from a dissertation study that explored Airbnb guests' motivations for using the service, and identified and profiled various associated Airbnb market segments. The study additionally investigated questions including the extent to which Airbnb is used as a substitute for traditional accommodations, the communication channels driving Airbnb use, and satisfaction/loyalty towards Airbnb.

The full study can be found here. Feel free to contact me with any questions.

*MOBILE VISITORS*: Summary report can be found here.